健身公司为他们的知识产权提供锻炼

对我们许多人来说,新年’解决方案通常涉及各种形式的自我改善,例如节食或上体育馆。 就像个人过新年一样’根据公司的决议,重要的是为公司和企业制定目标,以提高来年的竞争能力。 改善公司的一种方法’我们的福祉是确保其知识产权资产得到保护,维护和适当利用。 由于知识产权不是有形的,因此尤其是专注于有形和有形资产的公司可能会忽略它。  As we begin the New Year and many of us commit to improving our fitness, we will take a look at two ubiquitous names in the fitness industry, TRX and 佩洛顿, to see how each company’知识产权的方法影响了他们的业务。 

Fitness Anywhere LLC制造的TRX腕带出现在存货最丰富的健身房中,它是一种多功能而简单的设备,可通过多种配置进行有效的,低冲击的锻炼。 尽管TRX皮带似乎是相对简单的技术,主要由具有调节功能的帆布皮带,手柄和壁挂式支架组成,但Fitness Anywhere LLC仍获得了广泛的专利保护“可调节的无弹性运动器械”在美国专利7,044,896中,其包括细长构件和锚。 Fitness Anywhere LLC随后针对Woss Enterprises(“Woss”), alleging that 沃斯 offered a variety of infringing products. Fitness Anywhere LLC显然了解全面的IP产品组合的价值,并且还为该术语获得了商标“SUSPENSION TRAINING,” which 沃斯 also allegedly used in connection with sales of its products.  TRX largely succeeded in this lawsuit and secured a multi-million dollar judgment against 沃斯 for both patent and trademark infringement. 尽管在这种特殊情况下造成的损害不像其他一些最近的知识产权裁决那样高昂,但这一争端仍是公司在试图建立竞争优势时应如何利用多种形式的知识产权(包括专利和商标)的重要例证。 与涉及另一个健身庞然大物的案件所称的某些损失相比,该判决也相形见pale— 佩洛顿.

佩洛顿’s的核心业务最初是基于提供配备了监视器的高端固定式自行车(现在的价格为2,245美元),该监视器配置为可以进行最先进的锻炼。  Recently, 佩洛顿 expanded its digital footprint and started offering a subscription-based workout app.  佩洛顿’迅速的发展使与知识产权相关的各种形式在多个方面都受到了越来越大的痛苦。  On the offensive side, 佩洛顿 has been trying to force alleged imitators back to the sidelines by enforcing patents against Flywheel, including U.S. 专利权 9,174,085 and 9,233,276 which are directed to the leaderboard feature which is a signature element and essential component of a 佩洛顿 workout.  佩洛顿 alleged in 2018 and 2019 that Flywheel copied one of its key features that allows users in remote locations to compare their relative efforts during a workout session.  Flywheel, which is a well-funded fitness heavyweight itself, responded to the lawsuit by challenging the validity of 佩洛顿’在专利审判和上诉委员会(PTAB)获得专利。 这类诉讼的影响不可低估。 2019年8月的报道浮出水面,表明Flywheel将关闭其工作室的四分之一,一些分析师推测这是由于这场诉讼中的股份。 这种情况也提醒您,存在非诉讼选项,例如 当事人之间 审查,供专利侵权纠纷中的被告使用。  Before this battle could be fully litigated, 佩洛顿 recently announced on February 4, 2020 that a settlement had been reached in the patent infringement suit against Flywheel. 结算的确切条款未知,但是Flywheel同意停止使用排行榜功能,并同意撤回PTAB的有效性挑战。

佩洛顿’的知识产权冒险不仅限于专利。  In the copyright realm, 佩洛顿 has been on the defensive in a 2019 copyright infringement lawsuit filed by a music publishing entity alleging hundreds of millions of dollars in damages.  佩洛顿’的视频锻炼通常包括一名高能量教练,该锻炼将锻炼的强度与歌曲的乐观播放列表同步。  The music publishing entity alleges that 佩洛顿 failed to pay royalties for many of these songs used in these playlists. 该案仍在审理中,但它突出了健身行业的变化本质,在该行业中,公司不再仅仅专注于健身器材,而是进入了媒体和内容创作等新领域。 

在新年开始之际,对所有公司而言,重要的是要记住知识产权是一种宝贵的资产,可用于进攻,以保持优于商业竞争对手的竞争优势。   同样,重要的是也要意识到他人的知识产权,以避免陷入意料之外且昂贵的知识产权纠纷。

标签: 侵权行为

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